Many businesses devote a great deal of effort in striving to master their SEO. However, some don’t realize that page size and load time could possibly be essential elements which are often overlooked which could hurt your page rankings.
Previously, we used to refer to Flash the Cancer for SEO due to the fact that Flash is unreadable in Google. Flash is not the only factor that can damage your ranking. Google considers a lot of factors in assessing how to rate your website, and one such huge factor is the user experience. As search engine spiders crawl your web pages, whenever they encounter page size and load time problems in the process, they would most probably take points out from your ratings.
Optimizing Load Time
Highly-optimised web pages could push your rankings up, most especially when it is optimised for SEO as well as for the page size and load time.
To enhance your page load time, try clearing out your cache and load your web pages to see how long it takes to load each page. If you see that it’s not loading fast enough then maybe it’s the right time to analyse your system and look for possible solutions to enhance its performance. Consider the following:
• Are your web pages featuring too many ads?
• Could it be that your pictures are too large with file types that are too packed to fill up quickly?
• Or could it be that your web design is too complicated which needs to be simplified?
Try talking to a web designer and SEO professional. One who could help you develop a few changes that would somehow create an impact in your user experience such that it is able to show search engines that your website does not only provide relevance but also offers a reliable and satisfactory user experience.
Aside from costing your possible ranking, your page load time could also affect your traffic. People who frequently surf online require instantaneous satisfaction. And, site visitors don’t usually show loyalty to sites who does not offer a good user experience. A simple web design and faster page load time could have a great impact in your SEO rankings as well as increase your web traffic which could furthermore mean an increase in your conversion rate.
Improve Your Successes Online
Productive websites need a good design with effective On-Page SEO features such as key phrases, navigation, structure, meta data, permalinks, pictures, page load time, and much more. Either you already have a live website running or still in the process of designing a new one, bear in mind that your marketing strategy and web design could greatly affect your business’ success online.